If you are keen to know each and every business activity of tech industry in India, then you should be aware of the news that PayTM has planned and announced to spend Rs 500 crore in India for brand promotion.
Out of that total amount, approx. Rs 50 crore is already invested as marketing campaign during IPL where PayTM will be visible as associate sponsor of the cricket series in the country. This sponsorship will be live on Sony Television, throughout the IPL season.
Within that 50 crore amount, the company has also partnered with Mumbai Indian IPL team and now you will see the brand as official partner and sponsor. This is just a part of that total sum which the brand has put aside for it’s marketing campaigns throughout the country.
According to many recent reports and results, approximately 30 million transactions are carried over the PayTM ranging from mobile phone recharges to bill payment for gas services or DTH recharges and also not to forget the e-commerce section which is also running on PayTM these days.
The company offers very elegant level of user interface comprised website and smartphone application which ensure that users are able to do the recharges instantly and that too without facing any issues at all.
The costumer service offered is also very awesome and their team is always ready to offer the much-needed help through phone calls, emails and even through social platforms like Facebook fan page, Twitter handle and even at Google+.
In short, PayTM is one of the best application or service provider which you can use to make mobile phone recharges and pay a lot of bills or buy thousands of products at much competitive prices.
Recently, the company also started its money transferring service, which allows users to transfer money from PayTM wallet to another user’s wallet, in no time. If you wish to send money to anyone, you can easily send it via PayTM and that amount will reach other person’s wallet.
A digital wallet is already integrated within the app since two-three years and it can be used to keep money once through net banking or debit or credit card and then a user can make use of that money to either perform recharges or any other e-commerce transaction.
Now, with this budget of Rs 500 crore, which is set for this fiscal year 2015-2016, PayTM is going to make more and more people around the country aware of its services.
This is how the brand awareness will be happening and people will joining the service. Talking of the campaign details, there will be a lot of one minute (approx) commercials running through TV channels including paytm wallet offers and many other coupons .
During IPL season, these commercials will focus on the cricket theme and later it will change accordingly. I hope this news brought you some peace of mind.